One of the best—and most cost-effective—ways to market your brand and reach your audience is email marketing, and Mailchimp is one of the best solutions. Since its launch as a newsletter service, Mailchimp has constantly added new features and has grown into a robust marketing solution for businesses of all sizes. In this course, Virginia O'Connor takes an in-depth look at all the features Mailchimp has to offer, in addition to its already popular and powerful email marketing tools, from creating landing pages, designing marketing campaigns, and building social media posts. She also shows how to use Mailchimp to better know your customers through surveys and engagement, and how to make your marketing efforts more efficient through personalization, automation, and reviewing Mailchimp analytics.

With the hype and concerns around AI generated images, it’s good to build an understanding of how these images actually work. In this course, Jonathan Fernandes—an expert in Generative AI and Large Language Models—breaks down the components of text-to-image generation: text encoders, a neural network, and an autoencoder. Jonathan explains how to fine-tune models based on their own dataset and compares different popular models. He also compares various models and helps you understand the benchmarks for performance, as well as potential bias, limitations, and controversies.